October 2021 rolls in and iconic NYC restaurant, Serendipity3, was exploring ways to reinvigorate their brand and expand their line of signature ice cream. They were looking to get Gen Z’s attention through strategic partnerships with Gopuff and/or co-owner, Selena Gomez.

Lacking a proper asset library and briefing at the beginning of major strategic and creative redirecting, our team was tasked with developing paid and organic Instagram content that explored current partnership opportunities and the brand’s current identity in a bolder, more relatable way.

The creative below is a selection of some of our favorite proposed and produced pieces, developed over the six week collaboration.

CLIENT
Serendipity Brands

PROJECT
Serendipity Ice Cream Social

C/OLABWORKS OWNER/CCO
Miguel Garcia

ACCOUNT DIRECTOR
Hollie Schaefer

CREATIVE DIRECTOR
Addhemar Sierralta

EDITOR
Dave Horowitz

CREATIVE RESOURCING
c/olabworks