US + Canadian campaigns for the one-and-only Miracle Whip.
GCD
Dave Reger
Michael Straznickas
AD
Addhemar Sierralta
CW
Jose Angel Martinez
PHOTOGRAPHER
Chuck Shotwell
Various nationwide billboards, building wraps, wild postings and train station take-overs
In-game outdoor advertising, sponsored skateboarding event and branded skateboard trick achievement / trophy.